Several weeks ago I had the chance to work on some Father’s Day promotional campaign for Roy’s Restaurant!  If you never been to Roy’s Restaurant, they do Hawaiian Fusion.  I can’t personally tell you if it’s good since I never got the chance to go there.  But from what I hear, it’s pretty good!  They are located nationwide.  Julie told me that she went there to celebrate her graduation from culinary school.  I couldn’t go since I was living in LA at the time and Julie was in New York.

This is their promotional for their website’s home page.

These are their Father’s Day Email Blast.  (left is for restaurants with brunch and the right one, no brunch – click for bigger version)

It’s funny when I think about the ads that I created and how many of them are of food and/or restaurant.  My very first national ad I did was for On The Border Restaurant and Macaroni Grill.  To this day, I don’t believe I’ve gone to either of those places.  But I remember staring at their menu for hours on end.  It’s kinda strange when you look at a restaurant’s menu when you’re not at the restaurant.

Going down memory lane, one of my food clients was Campell’s Pace Salsa and Chunky Soup, which I lived off of during college and my single years.  A can of Chunky Soup, rice and kimchee was my food of choice during my bachelor life.  Man, am I glad to be married. =)  My next client was for the beverage company, Lipton Tea.  They had a beta drink coming out called, Lipton Alpha which suppose to keep you awake and alert.  I’m not sure what happened to the drink but it never came out.  Maybe I’ll post up those comps for my next entry.  I also did Gyenari Restaurant, a upper-end Korean BBQ place in Culver City.  For this gig, I switched hats and did food photography for their new menu items created by one of the runner up on “Food Network’s Next Food Network Star.” I also help design their menu and promotional items.  Maybe with all those food products and restaurants, it was all preparing me to promote food not only full-time but life-time with my wife’s food business of promoting her catering and cooking lesson business.

Well, if you think I got hungry from looking at those photos and creating those ads, it did!  Maybe that’s why I also had The Center for Medical Weight Loss as one of my clients.  And if you think I only did human food, think again.  One of my other client was cat food, Purina’s Fancy Feast.  I didn’t do ads for them but did their in-house branding book.  So I got to learn what fonts, color, style they had to use for all promotional item.  One of the interesting thing I learned was that they had to use only one type of cat for all their commercials and ads.  If you seen their ads, you know which cat I’m talking about.  That princess looking one…