Joe Yoon Studios – Design + Photography

Joe Yoon Studios specializes in providing full service advertising, photography and design for small businesses and individuals.

Joe Yoon is a visual artist and photographer with professional training and experience in advertising as an Art Director. He has worked for multiple award-winning agencies whose client lists include companies such as Epson, Virgin Atlantic, Campbell’s Pace Salsa, Chunky Soup, Macaroni Grill and On The Border restaurants.

His innate passion and natural eye for photography has also led him to branch out to wedding, photojournalistic, food styling and lifestyle photography for both businesses and families alike. Joe Yoon Studios offers professional and dependable service for marketing your business, promoting and designing your personal events or capturing your life’s precious moments. Contact us for more details.



    • Archive: ‘Ads’



    the wave of the future – QR Code & mobile device

    Thursday, June 3rd, 2010

    With this small device that we carry around EVERYWHERE, probably including the bathroom, we can’t live without it.  We call it the smart phone aka iPhone, Android powered phone like the Droid, and many others that are lined up to come to any cell phone providing store near you.  As more and more people comes to terms of accepting that their flip phones aren’t going to do it anymore, they upgrade to find out how they lived so long without one.  These smart phones are more than just a phone but an information-receiving device that tells you where’s a good place to eat, what’s the score of the ballgame, what your friends are up to via facebook, twitter and foursquare, and much more.

    I’m sure you’ve seen the image above before.  I’m sure many of you know what it is and have used it before but I’m sure there are many of you who’s puzzled what this black and white box is all about.  For those of you who are somewhat up-to-date with technology and carry a iPhone, Droid or any smart phone, these black and white box is designed for you.  You will need to download an app that reads bar code to use it.  Pretty much like the bar code, it keeps information such as URL, text describing product or pretty much anything and with your smart phones, you can go to their website, facebook/twitter account, youtube videos, trailers to a movie, pretty much anything online.  It’s pretty amazing what technology can do these days.

    So you ask, how can I generate one of these black and white boxes for my business, or just for fun?  I use QR-Code Generator by Kaywa.  It’s really simple and fun to play around.  Test mine out to see if it works on your smart phone.

    Posted in Ads | No Comments »

    My first national ad!

    Wednesday, June 2nd, 2010

    On The Border – Hunger Attack

    Yes, the header is correct.  This was my very first national ad/commercial I did back when I was freelancing for Energy BBDO in Chicago.  But this ad never came out on TV.  It came on movie theaters across the country that was near a On The Border Restaurant.  It’s one of those commercials where it comes on before the previews of the movie.  If you didn’t get the ad, the reference goes out to the movie, JAWS. Unfortunately, I never got to see it in real time because I never gone to a theater that was near the restaurant.  And at the time, On The Border wasn’t in Chicago (that I know of) or New York where I went shortly after freelancing in Chicago.  Every time I went to the movie theater and was waiting for the movie to come on, I would always wonder if it would come on, even though I knew it wasn’t near the restaurant.  I’m not sure how I would feel if I were to actually see it come out.  It would probably be a mini-version of the experience of what I hear when a musician first hear their very first hit single on the radio.  I’m not sure how long the ad lasted in the theaters but if you ever seen it, let me know!

    Posted in Ads | No Comments »

    Roy’s Restaurant Father’s Day Promotional & memory ad lane

    Friday, May 28th, 2010

    Several weeks ago I had the chance to work on some Father’s Day promotional campaign for Roy’s Restaurant!  If you never been to Roy’s Restaurant, they do Hawaiian Fusion.  I can’t personally tell you if it’s good since I never got the chance to go there.  But from what I hear, it’s pretty good!  They are located nationwide.  Julie told me that she went there to celebrate her graduation from culinary school.  I couldn’t go since I was living in LA at the time and Julie was in New York.

    This is their promotional for their website’s home page.

    These are their Father’s Day Email Blast.  (left is for restaurants with brunch and the right one, no brunch – click for bigger version)

    It’s funny when I think about the ads that I created and how many of them are of food and/or restaurant.  My very first national ad I did was for On The Border Restaurant and Macaroni Grill.  To this day, I don’t believe I’ve gone to either of those places.  But I remember staring at their menu for hours on end.  It’s kinda strange when you look at a restaurant’s menu when you’re not at the restaurant.

    Going down memory lane, one of my food clients was Campell’s Pace Salsa and Chunky Soup, which I lived off of during college and my single years.  A can of Chunky Soup, rice and kimchee was my food of choice during my bachelor life.  Man, am I glad to be married. =)  My next client was for the beverage company, Lipton Tea.  They had a beta drink coming out called, Lipton Alpha which suppose to keep you awake and alert.  I’m not sure what happened to the drink but it never came out.  Maybe I’ll post up those comps for my next entry.  I also did Gyenari Restaurant, a upper-end Korean BBQ place in Culver City.  For this gig, I switched hats and did food photography for their new menu items created by one of the runner up on “Food Network’s Next Food Network Star.” I also help design their menu and promotional items.  Maybe with all those food products and restaurants, it was all preparing me to promote food not only full-time but life-time with my wife’s food business of promoting her catering and cooking lesson business.

    Well, if you think I got hungry from looking at those photos and creating those ads, it did!  Maybe that’s why I also had The Center for Medical Weight Loss as one of my clients.  And if you think I only did human food, think again.  One of my other client was cat food, Purina’s Fancy Feast.  I didn’t do ads for them but did their in-house branding book.  So I got to learn what fonts, color, style they had to use for all promotional item.  One of the interesting thing I learned was that they had to use only one type of cat for all their commercials and ads.  If you seen their ads, you know which cat I’m talking about.  That princess looking one…

    Posted in Ads, Design | 3 Comments »